6 Universal Features of a Good Logo

Logo design should be used by a company for many years, so all details should be carefully considered. There are certain features that all logos should have. The most important thing is that it is remarkable and simple.

You will make a logo

, you chose your company, you explained what you wanted, and you were presented with options. So, how do you know which logo is better than the other?

Although it is said that "tastes and colors are indisputable" in our country, there are some rules that cause us to perceive objects as beautiful or ugly. When it comes to the logo, there are technical features that we can say are valid for everyone. There are 6 universally accepted characteristics to have in a good logo.

A good logo is always:
1. It should be unique: The design does not have to be unique in the world. But it must be sufficiently distinctive so that you can recognize it in a particular market. It must be imitation and contain designer-specific figures.

It should be practical in terms of design techniques: It should be small, can be printed in ink or pixel media, can work in black on white as well as in color, and can be used in white on black. In short, it should adapt to different design techniques.
It should be designed graphically: It should be able to convey a message visually without depending on verbal and intellectual interpretation. It must be a sign. Even as a word, it should be recognizable only as a form. (You don&39;t need to read it more than once or twice to remember Coca Cola&39;s logo.)
It should contain a simple structure: It contains only one graphic idea or feature. If symbols are used, the company name should be simple and unadorned. If the word
If it is a brand, a single idea or method makes it special. For example, the lines of the IBM brand. The more unique your company name is, the simpler the chart can be.

It should carry corporate messages: In terms of content, great designs take care not to express more than a single feature. Prestige, speed, youth, dynamism, elegance. And they put this one feature into the design.
Appropriate: After all, of course, the content must be true. What the design expresses should be appropriate and reflect the reputation, position and character of your company.
Please contact us to have an aesthetic, catchy, eye-catching logo for your company that reflects your corporate identity.

As a result;

Placing colors and incorporating shapes and text styles into the design is the simplest process. The important thing is to determine which shapes and colors to use. For these processes, what needs to be done is to conduct research in the long term. A logo is not an easy shaping process; It means the symbol, emblem, brand of the company, in short, everything.

Source: logotasarimi.com.tr