Ayten Görgün says in her book Dance in the Mud: “We know that all political advertisements, whether negative or positive, aim at getting the voters to win the ballot box and for the candidate to gain power from the ballot box. However, “negative” is such a concept that an election campaign in a carnival-like atmosphere can turn into a funeral ceremony if the ball of the scale is not adjusted well. Negative political advertising is both a cavalry sword and a butcher's line. No matter how skillfully it is used, it should not be forgotten that the ends of both the sword and the line are sharp. With this feature, negative political advertisements are like time bombs. They can boomerang and hit the advertiser”.

This is exactly what I've been trying to talk about for years.

Especially CHP voters always reproach me, saying, "Why do you always blame the CHP?"

I do not know whether the path taken by the CHP is right or wrong.

What I know is this; Unfortunately, the CHP cannot adjust the dosage of negative political advertising.

He has been using the same method in every election against the Ak party for 12 years.

Naturally, no results can be obtained and every selection entered is lost.

If you lose every selection you enter with the same methods, then there is a problem.

In this case, either you don't see the problem or you don't want to see the problem.

That's why the party kitchen needs to sit down and discuss this issue.

We saw the best example of negative political advertising in the campaign of Selahattin Demirtaş in the Presidential election that was just held.

He adjusted the knob of the scale so well that he both gave his messages, made his opposition and got more votes than he wanted.

He gave very harsh and positive messages when appropriate.

He was very careful in the words he chose for the electorate.

It was not offensive or offensive.

Recent studies show that the profile of voters in our country has begun to change.

Voters do not like excessive negativity.

Voters do not like excessive smears.

I don't know if it will be the subject of a research, but my personal opinion is this; I think that the majority of voters who did not go to the polls in the last presidential election may have some kind of protest against the negative political campaigns of political parties.

Negative political ads may have caused voters not to go to the polls.

The sense of belonging to the party cannot be increased by making politics in the mud.

Voter

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must find something of himself in the party advertisement.

Be careful when criticizing for him.

Pay attention to the knob of the scale!