We do not know its content.

But as someone who has been in this industry for a long time, I was astounded when I watched the ad for the first time.

There is no such language in advertising.

Such a language cannot exist in advertising.

Music

, sounds, characters, lines are very very bad.

You still haven't recovered from a trauma like July 15th, intense referendum campaigns continue, scenarios and conspiracy theories are flying around, and you are putting such an advertisement on the market at this sensitive time.

You drag it on, but after that, it's even more disastrous.

Crises are part of life.

It takes dexterity to manage a crisis when it arises.

If you do not have the skill, the crisis you are experiencing brings new crises and it will be very difficult for you to get out of it.

Therefore, individuals or institutions should always have plans for crises.

This is life

None of us knows what, when, or how it will appear.

As soon as the crisis breaks out, our business is disrupted and our reputation is at risk.

In such situations, where communication techniques are used intensively, even a very simple and very small crisis can cause huge problems beyond our estimations.

Communication efforts are needed as well as management efforts in order to manage the crises that come with the crises well and to be calm against the crises.

It is very important to get the support of the public during the crisis.

For crisis management, it is necessary to show the efforts of crisis communication in which perceptions such as information, positive attitudes and sympathy are managed.

It is necessary to consider many communication management issues, such as how to respond to the crisis, which teams will take charge of the response, what, what, and how those in charge will explain.

crisis communication; It is a long-term job that covers pre-crisis, crisis period and post-crisis communication efforts.

The pre-crisis efforts aim to be aware of the crisis elements and to guide the measures to be taken.

Post-crisis communication efforts are aimed at influencing perceptions, maintaining a positive image and recreating the image.

The communication process in times of crisis is seriously tested due to the uncertainty caused by the crisis.

Necessary elements for successful crisis communication; communication plan, crisis team and crisis communication strategy.

Step-by-step crisis communication;

Always have your crisis communication team clear.
Identify the most trusted spokesperson from the team
Make sure to train crisis management spokespersons
Keep communication channels open and constantly update
Establish a notification system where all kinds of information about the crisis can be included.
Identify who you will be working with during the crisis
Predict the worst consequences of the crisis
Evaluate the crisis situation periodically
Identify key messages you can use during crisis communication
Keep calm and trust your team