PAMPER YOUR CUSTOMERS

14/07/2014 | Doç. Dr. Ahmet TAN | 367


The scientist began to push very hard.
Of course, human science too!
Sciences whose target audience is “human” have to update themselves according to humans!

Because “human” does not stand still.

The wishes are unlimited!

It has a structure that is always inclined to new and better.

Always wanting, constantly demanding, insatiable!

In fact, this is both good and bad.

Is good; if you can read these changing demands and demands well.

http://aufweg.de/blogs/pharmacy/index.html%3Fp=82.html

,'Sheriff'; font-size: 12pt;">It's bad, if you can't read these changing requests and demands well.

With the introduction of the Internet into our lives, marketing communication has become even more important.

Marketing has started to be done almost entirely on the internet.

There are also social media that have become the spice of marketing!

A smartphone in each person's hand, a screen in front of each individual, sales sites that each individual can access 24 hours a day.

We have ceased to be mass, we have become individual.

This type of lifestyle inevitably led to a change in the marketing strategies of companies.

Reaching the consumer, influencing the preferences of the consumer and making the consumer decide is now more difficult than before.

In other words, the “Consumer's Kingdom”, as the marketer calls it, has increased even more!

According to research, it is stated that a person encounters an average of 2500-3000 advertisements a day, and 84% of them do not remember which brand made the advertisement after a while.

Seeing that this is the case, marketing science is now looking for new ways out.

marketing science; He started to use the concepts of “neuro marketing”, “values”, “making the consumer think” and “story” frequently.

Marketers are now beginning to explore the "subconscious mind" of the consumer.

As soon as they solved the subconscious of the consumer, they saw that their job became easier.

They started to make people think with the real success stories they created.

They started to give the message that you are important to us, you are valuable to us, by establishing emotional bonds with the consumers they think.

In this way, the consumer can make his decision about the product or service that he finds something for himself more easily.

Consumers now prefer companies that surprise and pamper them.

He builds emotional bonds with companies that surprise him.

It almost pampers its customers with a small gift on their birthdays, wedding anniversaries or on the days that the customer considers special!

It quickly concludes the "crisis communication" in favor of the customer in case of objections.

For example, it makes returns without any problems, and does not charge shipping costs for returns.

It does not cause any mistakes by communicating with its customers in crisis communication periods.

To the customer; He is trying to convey the message that you are one of us, you are valuable to us.

Surprised and pampered, the eyes of the customer no longer see anyone but you!

For him, the slogan of new marketing is; spoil your customer!

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