Since people&39;s personal and social needs show a constantly changing structure, different applications may emerge in marketing applications, as in all social sciences.

These different applications naturally add a whole new dimension to marketing science.

Many social institutions use marketing actions to gain a place in society.

It is possible to think of political parties in this framework.

Especially western societies with a well-developed democracy culture

With the concept of "Political Marketing", they go to the way of realizing these actions.

Although Turkey has a very old history in the political literature, it is new to the concept of "Political Marketing".

political marketing; It is defined as all of the techniques used to make a political party or candidate suitable for potential voters, to ensure that the political party or its candidate is recognized by the highest number of voters, to distinguish between them and their competitors, to obtain the necessary votes and win the election with minimum expense.

Its material consists of the party, the leader and the party ideology.

"Enough, the word belongs to the nation!" The slogan is accepted as Turkey&39;s first example of political marketing in the contemporary sense.

However, coups and memorandums hindered the development of political marketing in Turkey.

Because there is a close relationship between political marketing and the democracy culture of societies.

Politics, which has many different social dimensions, is a concept that requires continuity.

A political marketing approach that is considered only within the scope of election campaigns is in contrast to this continuity. The main thing is that political marketing practices should always be taken into account not only during election periods but also in all activities of the political party. Therefore, if it is desired to exist in politics, necessary changes must be made in place and on time.

Along with the recent economic and political turmoil, there has been a great change in voter behavior.

It is understood that Turkish voters do not like showing off in recent years.

He is wary of the politician who makes excessive promises.

He does not approve of those who practice politics in the form of a fight.

It does not compliment populist behavior.

As the level of education and culture rises, a conscious voter profile emerges.

Another important development is the understanding that in countries like ours, where economic and social problems have reached their peak, it is no longer sufficient to aspire to govern the country with ideology.

There are four basic elements that are important for a political party.

These; leader, staff, program and discourse.

The most important of these four elements in our country is indisputably the leader of the party.

Every speech, every move, every behavior of the leader can be perceived differently by the voters. The voter, who puts different perceptions on top of each other, has an idea about the party and makes a choice when he goes to the polls according to this idea. Therefore, the leader should prefer to take every step by assuming that he has chosen.

In the study, it has been tried to interpret what the behaviors of political party leaders, which constitute the agenda and are accepted as examples of political marketing, mean.

In this part of the study, it has been tried to interpret what the behaviors of political parties and their leaders, which constitute the agenda and are accepted as examples of political marketing, in the last two years. Every topic that constitutes the agenda; has been interpreted either only in terms of a party or its leader.

More information:

http://www.kitapyurdu.com/kitap/default.asp?id=66781&sa=39625009

http://www.tdk.com.tr/Politik-Pazarlama_179.html?search=polit