Selfie or Selfie (English Selfie), known by some as Nefs-i Sûret, Sûret-i Nefs, Autofoto and other names, is the name of the process of taking one's own photo and the picture taken. Activities undertaken to take advantage of the power of Selfie and its impact on society for marketing purposes are called Selfie Marketing.

Although it is not named, the birth of the selfie dates back to 1839. Robert Cornelius, who was the first to take a picture of himself, is considered the ancestor of the selfie. The term selfie was first used on Flickr in 2004. Selfie gained popularity among the public 5-6 years ago with Facebook. It wasn't named on social media at the time, but it was spreading.
Selfie did not delay in attracting the attention of marketers, it started to be used for marketing companies, brands, products, celebrities and people. With the sharing of the photos taken with the social circle of the person through various sharing channels, the selfie turned into a powerful marketing tool.
Numerous studies in the field of social sciences have even come to the fore in order to understand and explain the underlying factors of the avalanche-growing selfie movement and the relationship between people and selfies. The word selfie was added to the Oxford dictionary as word of the year in 2013. At the 86th Oscar ceremony, the famous TV programmer Ellen DeGenere posed with the celebrities of the cinema and shared the selfie tweeting record on Twitter. The Samsung brand, which paid Ellen $ 8 million for a single group selfie, was also said to be effective in this spread. same brand

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In 2015, he gave a boxer $2 million to take a single selfie before the boxing match of the century in Las Vegas. It was alleged that sneaker manufacturers offered millions of dollars to famous boxers for a single frame photograph showing athletes wearing their own shoes.
Opportunities brought by selfies have been the subject of various applications by almost all companies, big or small, online, offline, local or global.[1]
Since 2013, selfie marketing has become a strategy preferred by famous brands in order to turn consumers into customers and attract their attention. Dove, Samsung, Toyota, Apple, Sony, Huawei, GoPro, Ax were the first examples that came to mind in this regard.
Urban Outfitter collected more than 10 million photos of its customers with their own branded clothes and displayed the selected ones on its website. He encouraged customers to take and share selfies with the mirrors he placed in the dressing rooms of the stores. The selfie trend was also the subject of THY advertisements. In a commercial, famous basketball player Kobe Bryant and famous football player Leonel Messi were competing for selfies with each other.[2]
Thanks to selfies, companies have had the opportunity to increase their sales, market shares, comments, shares, awareness levels, interactions with customers, products and services, supporters and viewers. This tool helps companies and brands to positively influence both their current and potential customers. Thanks to social interaction and sharing, interactions initiated and produced through selfies can produce multiplied results.
In order to get results from Selfie Pazarlama, companies first need to carefully define, monitor and listen to the audiences they want to reach. In addition, as in all activities to be carried out on social media, it is imperative that they follow a careful, honest and sincere approach in their efforts to interact through selfies.

(Ismail KAYA)