One of the basic rules of successful entrepreneurship is this: You will do a lot of marketing with minimal budget!

This rule is very simple for today's entrepreneurs to apply because everything is now at their fingertips. Twenty-five years ago, when there was not even the internet, there is a difference between classical marketing activities and today's marketing activities. Today's marketing strategies, especially through social media channels, offer all entrepreneurs the opportunity to communicate with consumers at almost zero costs.

In this week's article, I will share with you what should be considered when using social media communication channels that I personally use. I think that it will attract the attention of entrepreneurs, as all of what I have written consists of tips that I have learned over the years and that I have learned by spending a lot of time.

I recommend that all entrepreneurs first create their own personal social media accounts as well as their companies' social media accounts. Let's not forget that in today's competitive conditions, the consumer also wants to have information about the founder of a business that tries to market the product or service to himself. We can say that your personal profile now has an active role in how far your entrepreneurship projects will go. Therefore

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, you need to evaluate what I will tell you a little later for both your personal accounts and your company accounts separately.

Our rule is very simple: You must open these 6 social media channels immediately.

Twitter: Write your contact information in the personal introduction section of the accounts you will open here. Those who want to contact you have started to use twitter as a phone book. Be sure to put your photo and do not give the image of individuals who have opened a new account, which is called egg head. Although your messages here are limited to 140 characters, you can continue to write your messages by putting the + sign.

Linkedin: Everyone has this account now. The most important difference from Facebook is that there is no limit on the number of friends you can make. In other words, you can manage a portfolio of thousands of people over time with a single account. My favorite feature of LinkedIn is that it gives you the opportunity to write free articles, as if you were personally publishing a newspaper. So, you get a free blog and you can instantly share everything you write with your followers or friends. In fact, these blog posts have automatic twitter and facebook sharing buttons, which is great! Note that there is a maximum 160 character limit on your LinkedIn posts.

Facebook: You need to open two separate pages. When you open your Personal Page, you can add up to 5000 friends. Friend requests greater than this number automatically become followers. In other words, those over 5000 cannot be your friends, but they can be your followers. The difference is this: While your friends can comment on your posts, your followers cannot. Besides the personal page, you also need to open the pages known as the Like Page. Like pages do not have a maximum number of followers and are mostly used for product promotions.

Instagram: You share your photos and you can also share them on twitter and facebook if you wish. Now you can also share very short videos. Instagram has a feature like this: You can only use it with tools like Iphone. You can view the posts of others on Instagram from your computer, but if you are going to upload a photo or video, you must do this on your mobile phone.

Youtube: Channel where you can upload your videos. Open your private channel, take your instant video from iPhone and broadcast it in five minutes. Share it on your twitter, linkedin, facebook accounts from the sharing buttons below.

Vimeo: You may not be able to perform Youtube shares all the time. I recommend you to open an account on vimeo for a bit more image quality and professional sharing.

In fact, these six social media channels will see all your business for years. The important thing is to create a real social media ecosystem by putting them all into action at the same time.

take it easy now
(Baybars Altuntas)