political marketing; As a concept, it has just started to be used in our country.

Academic studies on the subject are very limited.

This study, which examines the basic concepts and application examples of political marketing, consists of three parts.

In the first part; The basic theoretical concepts related to politics and marketing have been tried to be defined.

In the second part, the attitudes and behaviors of political parties and their leaders regarding the developments that can be considered as an example of political marketing practices and that constitute the agenda are tried to be interpreted.

In the third part, the results of an application related to the subject are given.

In this context, the results of the survey conducted with university students were evaluated.

Study; It is hoped that it will contribute to some scientific data that can be useful for more comprehensive studies on political marketing.

In addition, with this study, political parties can gain new perspectives as a result of the evaluations of the voters.

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It is expected that political parties will be able to receive messages in studies aimed at the target electorate.

From the beginning of the study until the end of the study, many people contributed directly or indirectly.

I would like to thank my dear friends and friends, my family, my source of morale, with whom I have shared their interest and support at every stage of the work.

More information:

http://www.kitapyurdu.com/kitap/default.asp?id=76884&sa=39591519

http://www.tdk.com.tr/Politikada-Niye-Kaybediyor-Nasil-Kazanirlar-_180.html?search=poli